Three minutes in the morning. Skin that feels fresh all day.

Paid ads that bring you customers.
For more than 10 years I've planned, built and run paid campaigns on Meta and Google, and today I also get brands found in AI search. One goal: more customers for every shekel you spend.
Meta creates demand, Google catches it. I plan, build and run every campaign myself, and pick the channel by where your customers actually are.
Facebook and Instagram campaigns that stop the scroll and turn attention into leads and sales.
Search, Performance Max and YouTube, so you show up the moment people look for what you sell.
More and more customers skip the search results and ask an AI instead. GEO, generative engine optimisation, is how your business becomes the one those engines name, recommend and link to.
Your name, services, location and contact details told the same way everywhere AI engines look: your site, Google Business and directories.
Pages that answer the real questions your customers ask, in plain sentences an engine can lift straight into its answer.
Structured data, FAQ schema, llms.txt and a site that crawlers can read fast, so nothing stands between the engine and your facts.
Reviews, mentions and citations from trusted sites, the signals that make an engine confident enough to recommend you.
Great targeting can't save a weak ad or a slow page. So the creative and the landing page are part of the work too, built by the same person who reads the numbers.
Ads, short videos and words that are tested against the numbers, not against anyone's taste.
Fast pages with one job, built to convert and wired to measurement from day one.
Four steps from the first call to campaigns that keep getting better.
Thirty minutes on your business, your customers and your numbers. What counts as a win, and what a lead is worth to you.
Audiences, messages and ads. Every ad is written around a clear hypothesis, so we know exactly what worked and why.
Campaigns go live, tracking is checked end to end, and your DashFlow login is ready the same week.
Cut what doesn't work, scale what does. You see every change in your dashboard the day it happens.
Every client gets DashFlow, the reporting system I built. Your spend, leads and cost per lead from Meta and Google in one place, updated all day. No waiting for a monthly report, and no need to ask.
A one-line summary of the period, then every key number from Meta and Google.
Included with every campaign I manage.
Client login →I started out by co-founding an ad agency of my own. Since then I've spent more than a decade with brands and businesses: branding and messaging, creative, paid campaigns on Meta and Google, and now GEO, so brands show up in AI answers too.
Along the way I've led creative and media teams and ran marketing for a group of companies. I learned one thing: a good campaign is measured in business results, not in impressive reports. That's why I built DashFlow, so we work as partners with the numbers on the table.
The tools I work with every day
Something else on your mind? Send me a WhatsApp, I answer myself.
It depends on how many channels we run, the size of the budget and how much creative we need to produce. After the intro call you get a clear written proposal with no fine print. Your ad budget is paid straight to the platforms and stays in your control.
Google catches people who are already searching for what you sell, so it suits services with existing demand. Meta creates demand by reaching people who haven't searched yet, which suits products and brands that need to be seen. Most businesses do best with both, and DashFlow shows exactly what each channel brings in.
GEO (generative engine optimisation) is about getting your business mentioned and recommended when people ask ChatGPT, Gemini, Perplexity or Google's AI Overviews. More people now ask an AI before they search. I make sure your site, content and business details are clear enough for those engines to understand, trust and cite.
The first numbers show up on launch day. The first couple of weeks are a learning phase while the platforms find your audience and we test messages. A stable cost per lead usually takes one to two months.
DashFlow is the reporting system I built for my clients. You log in with your Google account and see spend, leads, cost per lead and every campaign on Meta and Google in one place. It updates automatically through the day, and a monthly PDF is one click away.
We agree on terms together after the intro call, based on the scope of work. What matters to me is that you can see every number at all times, so it's always clear whether the work is paying off.
Small and mid-sized businesses, e-commerce stores, service businesses and B2B companies. I have deep experience in beauty, cosmetics and lifestyle, as well as business services, advertising and tech.
A 30-minute intro call, no commitment. We'll talk about your business, your goals and your budget, and you'll leave with a clear direction.
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